eBay: What's behind the 20 cents promotion?


U.S. sellers are livid over today's eBay Inc. (NASDAQ:EBAY) promotion: a 20-cents listings day but only for Indian sellers and on the U.S. site. Just go to the comments here and here or go to the eBay sellers' forum to see how merchants feel about this.

Some are even suggesting this promotion could be a ploy to boost core listings for the benefit of Wall St. This is one hell of an accusation, and could be one hell of a plan on eBay's management part if it were true. With all the negative sentiment among sellers these days, it is sometimes hard to decipher between what is said as an angry comment 'in the heat of moment' and what should be taken as real reason for concern.

Could management, however, have chosen a better reaction to the boycott other than this promotion? I think so.

eBay Inc. (NASDAQ:EBAY) shares lost 3.63% of their value today, going down $1.01 to close at $26.84.

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