The Fox network is about to go head to head with CNBC by launching its own business network. The new service is being built by Roger Ailes, CEO of Fox News, and Neil Cavuto, managing editor for Fox's current business news.While the news was officially announced yesterday by Rupert Murdoch, the market has been watching its development for some time. Just last month, our Jonathan Berr blogged about Time Warner (NYSE:TWX)'s agreement to distribute the content to their cable subscribers.
The network has placed development in the hands of some pretty serious guys, but I wonder if they aren't missing a bet by not developing content more consistent with the Fox image. Why clone CNBC when they could offer:
The Simpson's Investment Hour: Focusing on energy stocks, medical advancements and remedial education, Homer shows the viewer how to make some 'D'OH!' The animated hour could provide a hilarious alternative to Larry Kudlow's usual contest to see who can talk the loudest.
Joe Millionaire's Hottie Tips: The gag is, the ladies don't know he's totally ignorant about stocks when they turn over their 401k's to his administration. They only know he's hot, and broadcasts from the most pimped-out hot tub/studio in all of Beverly Hills.
House Party: Stock experts take a sick stock and try to determine why it's on the decline. Will they find the key in the annual report? The administration? Federal regulations? Erratic currency? Stock shrinkage? Will they solve the mystery in time to keep it from being de-listed?
StockCops: Bad broker, bad stock, what you gonna do when they come for you? An hour of hard-hitting drama as Fox accompanies the men and women of the Security and Exchange Commission and the New York Attorney General as they chase rogue traders and backdated-options executives through the mean streets of New York's financial district.
Madden in the Madhouse: The veteran sportscaster abandons his bus for a booth in the NYSE, where he gives the viewer a play-by-play of the last hour of each market day. " You see, what he's got to do here," (insert telestrator clip of traders on the floor) "is take the offer right at him. Bam! That's some kind of bid."
America's Most Wanted Stocks: AMWS will call upon the combined wisdom (?) of the American Public to suss out the wayward properties that have disappeared from the investors' minds, determine who is to blame for their malaise, and reunite them with now eager purchasers.
Or they could just clone Jim Cramer.











Reader Comments (Page 1 of 1)
2-10-2007 @ 11:07AM
HARRY said...
if fox does this, it'll take over. look at the history of fnc. cnn has been destroyed and no-one watches msnbc.
2-10-2007 @ 1:10PM
Michael Schneider said...
If they put together some high quality shows it could be a success. CNBC is dominant right now though. And CNBC isn't sitting still. They have been building up their evening shows with Cramer and now On The Money and Fast Money. Fox has the Saturday morning business block. Maria is on with her Weekend Report in the Evening. So far they have not been in head-to-head competition. Synopses of the Fox Business block shows are available each week in the Weekend Stock Review at www.Barrelomoney.com- including today's shows. They do more discussion of issues and stock picks while CNBC has more focus on daily stock news.
2-10-2007 @ 3:25PM
Leahy255 said...
Well, if they try not too look like a cartoon like their current Fox News, I might just watch it. I hope they don't have dancing monkies on the shows, and try to be professional. They have a cap to their market and MSNBC has been fighting back strong. I love how cnbc works period.. Bloomberg can be nice too sometimes.. Please Fox.. leave the trash at the dumpter, and not on tv.. PLease.. I literally can't stand their tactics.. Trying to trap people on nothing.. ect.. Ahh I am done..
2-11-2007 @ 9:28AM
Michael Schneider said...
Fox business block usually gives you 20-30 stock selections every week. They also have Jim Rogers on the Cavuto show usually.
2-11-2007 @ 8:24PM
Ralph said...
Ugh...competition is good..but i wonder what neo-cons foxnews will march out in front of the camera...i imagine they would love to have kudlow
2-12-2007 @ 11:00PM
Colson Jones said...
This should be good programing...I hope the aim of the program is to educate and inform the viewer and not just entertain him....Please,,,do not give us an other "nut" like Cramer